A premium outdoor living platform showcasing intelligent pergola systems while providing customers with account management, project tracking, and personalized consultation workflows.
SunTent is a premium outdoor living brand specializing in advanced pergola systems, outdoor structures, side enclosures, and smart shading solutions. The objective was to create a digital experience that reflects the innovation and quality of the products while supporting customer acquisition and long-term client engagement.
The platform was designed to showcase SunTent's complete product ecosystem, including tiltable pergolas, retractable roof systems, solar pergolas, EV carports, sliding glass systems, guillotine windows, and zip screens. Product discovery was carefully structured to help customers understand the differences between systems and identify the ideal solution for their space.
A comprehensive inspiration and project showcase system was developed to highlight completed residential and commercial installations. Through curated case studies, visitors can explore real-world applications, discover design possibilities, and gain confidence in the brand's expertise before requesting a consultation.
The lead generation experience was optimized through a multi-step project request workflow that captures customer information, project requirements, property details, and consultation preferences. This structured approach improves lead quality while reducing friction throughout the inquiry process.
Beyond the public website, a customer account portal was designed to provide clients with access to project updates, installation progress, technical drawings, support tickets, and order tracking. The portal transforms the customer relationship from a one-time transaction into an ongoing digital experience.
A flexible content management system enables administrators to manage products, inspiration projects, educational content, customer inquiries, and marketing campaigns from a centralized dashboard. This allows internal teams to publish new content quickly while maintaining brand consistency across all channels.
Performance, scalability, and search visibility were key priorities throughout development. The architecture supports future growth through localized service pages, expanded product catalogs, advanced customer workflows, and integration with additional operational systems.
The final platform serves as both a premium marketing website and a customer engagement ecosystem, helping SunTent establish a strong digital presence while supporting sales, operations, and long-term customer relationships.