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E-Commerce · Editorial

AtelierNoir

Client
Atelier Noir Paris
Year
2025
Role
Art Direction · Engineering
Scope
Headless commerce, lookbook, CMS
Atelier Noir
[Note] — Project

A monochrome ready-to-wear house translated into a slow-scroll commerce experience.

[Body] — Approach

We rebuilt Atelier Noir's commerce around editorial cadence. Each drop is treated as a chapter — full-bleed typography, deliberate pacing, no carousel filler.

Built on Shopify Hydrogen with a Sanity CMS for the seasonal narratives. Page weight kept under 200kb on first paint.

Atelier Noir 1
Atelier Noir 2
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Kapital Type

Type Foundry · CMS · 2025